MyDataPrefs is a new service and we are educating and recruiting both users and merchants. MyDataPrefs is an application of Intrep-id (aka Intrepid) technology, a new way to empower consumers to manage their own data. Please visit the Intrepid website for more information and to review other useful applications for consumers. These are just starters. There will be many more.
Creating a Data Preferences Intrepid
Using a Data Preferences Intrepid